AI Insights · Timothy · July 2022
Top 5 Social Networking Apps in Colombia Q2 2022
Discover the performance trends of the top social networking apps in Colombia during Q2 2022, including WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and BIGO LIVE.
The top social networking apps in Colombia showed varying performance in terms of downloads, revenue, and active users during the second quarter of 2022. Here's a closer look at the trends for each app, based on data from Sensor Tower.
WhatsApp Messenger maintained a strong presence with weekly downloads fluctuating between 186K and 498K. The app saw a high of nearly 500K downloads in the week of May 9. Active users remained steady, starting at approximately 19.1M and ending the quarter around 19.4M.
Telegram Messenger experienced steady weekly downloads, ranging from 109K to 198K, peaking in mid-April. Active users showed a slight increase from 2.1M to 2.2M by the end of June. Revenue saw a modest increase, reaching around $580 in the week of June 20.
Facebook consistently performed well, with weekly downloads ranging from 218K to 365K. Active users remained robust, starting at 24.5M and peaking at 25.1M in mid-June. Weekly revenue hovered around $5K to $6K, with minor fluctuations throughout the quarter.
Messenger had weekly downloads between 131K and 182K, showing a slight downward trend towards the end of the quarter. Active users remained relatively stable, fluctuating between 10.4M and 10.8M. Revenue was minimal, with a small peak at $53 in late March.
BIGO LIVE-Live Stream, Go Live showed varied performance with weekly downloads peaking at 153K in early April and then stabilizing around 30K to 35K. Active users increased from 309K to 373K over the quarter. Revenue saw significant spikes, reaching up to $13.8K in late April.
These insights demonstrate the dynamic nature of social networking app usage in Colombia. For more detailed insights, visit Sensor Tower.